We build websitesfor fight gyms.
Most gym websites lose more than half their mobile visitors before the free-class offer loads. We fix that — with fast, mobile-first sites built for jiu-jitsu, MMA, and boxing academies.
Your website is the first round of every membership sale. Most gyms are losing it.
53%
of mobile visitors bounce on slow sites. Your prospective member Googled 'BJJ near me,' found you, and left before the page loaded.
76%
of 'BJJ near me' searches lead to a same-day visit — but only if your site loads fast enough for them to find your address and schedule.
1/week
The average gym website with a buried free-trial form loses at least one prospective member per week. At a $150/month membership and the typical 10-month retention, that is $1,500 per missed signup — every week.
Industry estimate
Four templates, built for four kinds of gym.
A family-first academy and an all-competition no-gi gym have different buyers. Their websites should look different too.
Mat Time
Available nowFamily-friendly academies that teach kids and adults in a welcoming environment.
Lineage
Available nowEstablished academies with deep lineage connections and a reputation to uphold.
Atelier
Available nowPremium studios and boutique gyms with curated branding and high-end positioning.
Underground
Available nowCompetition-first gyms and fight teams where the culture is as intense as the training.
Audit. Build. Launch.
01 — Audit
We record a short Loom video walking through your current site, pointing out what is costing you signups. It is free, it is specific, and you keep it whether you hire us or not.
02 — Build
You pick a template and a tier. We build it, customized to your brand, your schedule software, your photography. One round of revisions. Two to three weeks, start to finish.
03 — Launch
We go live. Your old site redirects. Monthly maintenance starts the following month — hosting, security updates, one content update, analytics.
Transparent pricing. No agency markup.
The Build
For gyms that want to own their site outright. No monthly.
$2,500 one-time
The Studio Plan Most popular
For gyms that want someone keeping the site sharp. What most gyms choose.
$1,500 + $149/mo
The Atelier Plan
Custom design from scratch. 4–6 weeks. For boutiques and established academies.
$4,500 + $249/mo
We have shipped real work.
Live work
Four production templates
Deployed and ready to demo. Each one targets a specific gym archetype, all optimized for mobile, all Lighthouse 95+ on performance.
See all templates →Shipped software
Dobber
A live multiplayer web app I designed, built, and deployed. Real production code, real users.
Background
Combat sports + code
NCAA Division II decathlete, PacWest Conference Champion. Three years building digital storefronts in commercial roles. I understand the customer and the code.
Jack Ferrence runs the shop.
CS degree from Biola University. Full-stack developer — I built and shipped Dobber, a real software product, not just design files. I use AI-assisted workflows to move faster than agencies without cutting corners on code quality.
Former NCAA Division II decathlete. PacWest Conference Champion. Four years of 20-hour training weeks while carrying a full computer science course load. Gym owners trust people who have competed. I understand the culture, the grind, and what your members actually care about. I am not a marketing agency outsider trying to speak gym.
Free site audit
Send me a free 5-minute video audit of your site.
Three fields. Takes 30 seconds. I will record a Loom video walking through your current site and call out what is hurting your signups. No pitch. Yours to keep.