Available nowMat Time Plan (base) or Atelier Plan (custom)
Underground
Raw, loud, unapologetic. For gyms that train fighters, not hobbyists.
$1,500 build + $149/mo
The Fight Gym: Your gym is loud, sweaty, and intense. You produce fighters. Your website should hit as hard as your team does.
Voice—Sample headlines
“WE DON'T SELL MEMBERSHIPS. WE LET PEOPLE TRAIN.”
“NO EGOS. NO BULLSHIT.”
These are starting points — your headlines are written to match your gym, your city, and your voice.
Fit—Built for
Your gym is
- Competition-first
- Known for producing fighters
- No-gi, MMA, or striking focused
- Intense culture — not for everyone
- Unaffiliated or independent
Your members are
- Serious competitors and aspiring fighters
- Hobbyists who want real training, not fitness classes
- People who found you through the fight scene, not Google
- Athletes who train 5+ times a week
Your competition is
- Other serious fight gyms in your city
- MMA franchises that focus on fitness over fighting
- Boxing gyms crossing into MMA
- CrossFit gyms adding martial arts classes
Match—Who it serves
Perfect for
- Competition-focused MMA, no-gi, and striking gyms
- Gyms that produce fighters and take pride in it
- Monthly membership $99–$199
- Strong fight team with active competitors on the roster
- Unaffiliated, independent, or rebel-brand identity
Not a fit if
- Family academies with kids programs
- Gyms that want a warm, welcoming first impression
- Studios targeting corporate professionals
Identity—Visual direction
Color palette
#000000
bg
#F5F5F5
text
#C8102E
accent
#D4A533
accentAlt
#1F1F1F
rare
Typography
Bebas Neue (headers)
IBM Plex Sans (body)
Imagery direction
- • Gritty, black-and-white photography
- • Fight footage and training intensity
- • Sweat, effort, no posed smiles
- • Raw and unfiltered — authenticity over production
Pure black with one aggressive accent color — blood red, neon green, or electric yellow. Heavy condensed display type in ALL CAPS. Everything hits hard.
Scope—What you get
Pages included
- Home
- Programs
- Schedule
- Pricing
- Free Class
- About
- Contact
- Fighter Roster
Key components
- Full-bleed hero with bold ALL CAPS headlines
- Fighter roster with records and highlight reels
- Dark mode throughout with high-contrast accents
- Embedded schedule grid
- Above-the-fold free-trial form
- Click-to-call sticky mobile button
- LocalBusiness JSON-LD schema
Features—Conversion tools
Built-in conversion features
Every template includes these out of the box.
- Mobile-first responsive design (<2.5s Largest Contentful Paint)
- Above-the-fold free-trial CTA with 3-field form (name, email, phone)
- Embedded schedule grid (replaces PDF schedules)
- 3-tier pricing page with decoy middle plan
- Google reviews integration
- LocalBusiness JSON-LD schema markup
- Google Business Profile sync
- Mindbody / Glofox / Kilo / Gymdesk / Zen Planner booking widget compatibility
- Click-to-call sticky mobile button
Like what you see? Get Underground customized for your gym.
$1,500 build + $149/mo