Mat Time
Clean, warm, and welcoming. Built for the family academy.
$1,500 build + $149/mo
The Family Academy: You run a welcoming gym where parents trust you with their kids. Your vibe is community, discipline, and growth.
“Jiu-jitsu in [City] for every age and level.”
“Build confidence. Get in shape. Try a free class.”
These are starting points — your headlines are written to match your gym, your city, and your voice.
Your gym is
- Family-friendly
- Multi-program (kids, adults, women's)
- Established 3+ years
- Community-driven
- Growing but not yet at capacity
Your members are
- Parents enrolling their kids
- Adults trying jiu-jitsu for the first time
- Kids ages 4–14
- Recreational athletes, not competitors
Your competition is
- Other affiliated academies in your city
- Local martial arts schools
- Big-box gym kids programs
- Online video instruction platforms
Perfect for
- Family-first academies with kids and adult classes
- Gyms with 100–300 members
- Monthly membership $99–$199
- Strong kids program and women's classes
- Community-driven gyms with belt promotions and open mats
Not a fit if
- Competition-only gyms with no kids program
- Gyms that want a dark, aggressive aesthetic
- Boutique studios charging $300+/month
Color palette
#FFFFFF
bg
#1A1A1A
text
#D7263D
accent
#C09A2C
accentAlt
#F2EFEA
rare
Typography
Montserrat (headers)
Inter (body)
Imagery direction
- • Honest, real gym photos — no stock images
- • Kids in gis, families on the mat
- • Head instructor teaching, not posing
- • Warm lighting, community feel
Warm reds and oranges on a clean white background. Friendly, approachable typography. Designed to make parents feel safe clicking 'Book a Free Trial.'
Pages included
- Home
- Programs
- Schedule
- Pricing
- Free Class
- About
- Contact
Key components
- Embedded weekly schedule grid (Mindbody / Kilo / Glofox / Zen Planner / PushPress)
- Above-the-fold free-trial form with email notification
- 3-tier pricing table with recommended plan highlighted
- Instructor bio cards with belt rank and credentials
- Google reviews integration
- Click-to-call sticky mobile button
- LocalBusiness JSON-LD schema
Built-in conversion features
Every template includes these out of the box.
- Mobile-first responsive design (<2.5s Largest Contentful Paint)
- Above-the-fold free-trial CTA with 3-field form (name, email, phone)
- Embedded schedule grid (replaces PDF schedules)
- 3-tier pricing page with decoy middle plan
- Google reviews integration
- LocalBusiness JSON-LD schema markup
- Google Business Profile sync
- Mindbody / Glofox / Kilo / Gymdesk / Zen Planner booking widget compatibility
- Click-to-call sticky mobile button
Like what you see? Get Mat Time customized for your gym.
$1,500 build + $149/mo