Available nowAtelier Plan
Atelier
Minimal, premium, editorial. For gyms that compete on experience, not price.
$3,500+ build + $249/mo
The Premium Studio: You charge more because you deliver more. Your space is curated, your coaching is elite, and your brand should match.
Voice—Sample headlines
“Jiu-jitsu, refined.”
“A standard. Not a style.”
These are starting points — your headlines are written to match your gym, your city, and your voice.
Fit—Built for
Your gym is
- Boutique, not big-box
- Design-conscious (your space looks intentional)
- Premium-priced ($200+/month)
- Small class sizes, high touch
- Active on social media with a visual brand
Your members are
- Professionals who value quality over price
- Athletes who want personalized coaching
- People who chose your gym because of the vibe
- Members who post about training on social media
Your competition is
- Other premium studios in affluent areas
- Boutique fitness brands (Barry's, Equinox martial arts)
- Private coaching and personal training studios
- High-end yoga and Pilates studios crossing into martial arts
Match—Who it serves
Perfect for
- Boutique studios with a curated, high-end feel
- Gyms in affluent areas that compete on experience
- Monthly membership $200–$400
- Small class sizes, personalized coaching
- Strong social media presence and visual brand identity
Not a fit if
- High-volume gyms competing on price
- Gyms without professional photography
- Traditional academies that want a classic look
Identity—Visual direction
Color palette
#FAFAF7
bg
#0A0A0A
text
#4A5D4A
accent
#8B6B3D
accentAlt
#0E0E0E
rare
Typography
Fraunces (headers)
Inter Tight (body)
Imagery direction
- • Editorial, single-subject portraits
- • Generous negative space and cinematic framing
- • Black-and-white with selective color
- • Premium facility shots — clean mats, natural light
Restrained palette — sage greens, deep navies, or oxblood on near-white. Modern grotesque typography with tight tracking. Every element has breathing room.
Scope—What you get
Pages included
- Home
- Programs
- Schedule
- Pricing
- Free Class
- About
- Contact
- Gallery
Key components
- Video hero section with cinematic loop
- Minimal above-the-fold design with single CTA
- Premium membership tier pricing page
- Editorial instructor profiles
- Embedded schedule with class-type filters
- Photo gallery with lightbox
- LocalBusiness JSON-LD schema
Features—Conversion tools
Built-in conversion features
Every template includes these out of the box.
- Mobile-first responsive design (<2.5s Largest Contentful Paint)
- Above-the-fold free-trial CTA with 3-field form (name, email, phone)
- Embedded schedule grid (replaces PDF schedules)
- 3-tier pricing page with decoy middle plan
- Google reviews integration
- LocalBusiness JSON-LD schema markup
- Google Business Profile sync
- Mindbody / Glofox / Kilo / Gymdesk / Zen Planner booking widget compatibility
- Click-to-call sticky mobile button
Like what you see? Get Atelier customized for your gym.
$3,500+ build + $249/mo