Lineage
Heritage and tradition. For academies where lineage means everything.
$1,500 build + $149/mo
The Legacy Academy: Your lineage matters. You trained under someone who trained under someone legendary. Your site should reflect that pedigree.
“Three generations of jiu-jitsu, taught the way it was meant to be taught.”
“More than a gym. A family that just happens to train.”
These are starting points — your headlines are written to match your gym, your city, and your voice.
Your gym is
- Established 10+ years
- Lineage-proud (you know your training tree)
- Multi-generational membership
- Gi-focused with traditional values
- Known in the local competition circuit
Your members are
- Dedicated practitioners who train 3–5 times a week
- Families with multiple members enrolled
- Competitors who represent the academy at tournaments
- Adults who value discipline and tradition
Your competition is
- Other established academies in your region
- Franchise martial arts schools
- New gyms trying to poach your students
- MMA gyms that don't emphasize lineage
Perfect for
- Established academies with a respected training lineage
- Gyms with 200+ members and years of history
- Monthly membership $149–$249
- Strong competition team alongside recreational classes
- Multiple black belt instructors on the mat
Not a fit if
- New gyms without established lineage
- No-gi-only gyms that don't emphasize tradition
- Budget gyms competing on price
Color palette
#F4F1EA
bg
#1A1A1A
text
#A6192E
accent
#0B2D5B
accentAlt
#B08D57
rare
Typography
Playfair Display (headers)
Source Sans 3 (body)
Imagery direction
- • Group photos in matching gis
- • Lineage portraits and training tree graphics
- • Belt promotion ceremonies
- • Warm, institutional photography
Deep reds and royal blues on warm cream. Serif headers that communicate establishment and trust. Bronze accents for credentials and accolades.
Pages included
- Home
- Programs
- Schedule
- Pricing
- Free Class
- About
- Contact
Key components
- Lineage / training tree visual section
- Instructor credentials with belt rank and competition record
- Embedded schedule with class-type filters
- Above-the-fold free-trial form
- Google reviews integration
- Belt promotion photo gallery
- LocalBusiness JSON-LD schema
Built-in conversion features
Every template includes these out of the box.
- Mobile-first responsive design (<2.5s Largest Contentful Paint)
- Above-the-fold free-trial CTA with 3-field form (name, email, phone)
- Embedded schedule grid (replaces PDF schedules)
- 3-tier pricing page with decoy middle plan
- Google reviews integration
- LocalBusiness JSON-LD schema markup
- Google Business Profile sync
- Mindbody / Glofox / Kilo / Gymdesk / Zen Planner booking widget compatibility
- Click-to-call sticky mobile button
Like what you see? Get Lineage customized for your gym.
$1,500 build + $149/mo